AzzaProd · Studio project
Nayra
Nayra’s launch film presents a timeless garment as day turns to night. Production and VFX come together to express this idea in the film for its first collection.
The final shot
The context
The brand commissions its launch film with an established visual identity. Our director and production director use it to plan the shoot and bring the collection to the screen.
The challenge
Capture a large number of shots in a single day, then integrate realistic effects on a tight deadline. Production planning and precise VFX work need to serve the same art direction.
The creative approach
Time passes around the garment. Time-lapse takes the setting from day to night while the same piece stays on screen. VFX support this transition to express its timelessness.
The outcome
Discussions with the brand lead us to rework the first VFX proposal to fully reflect its identity. The film is delivered and approved, with a visual approach true to the collection.